In my most recent blog post, I talked about the difficulty SD-WAN vendors have in finding their voice and clearly differentiating their value. My point was that if Wendy’s, Burger King, and McDonald’s could figure out how to differentiate their burgers and fries, we should be able articulate why customers choose our solutions over the 60+ vendors competing for their business. I started out talking about the business reasons why companies select Silver Peak. Now it’s time to talk about our differentiation at a product level.
How is our SD-WAN edge platform, Unity EdgeConnect™, unique? I’ll frame the differentiation around what our customers are telling us. You’ll notice a significant emphasis on our ability to improve application performance for any type of application traversing any type of transport. We’re the only company that first tries to fix problems with the underlying network, allowing customers to fully leverage all of their circuits, even in instances of degraded performance. Unlike others, we don’t just re-route packets in the event of transport brownouts and blackouts.